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Customer Retention

Customer Retention
----- Lynda Video Training -----
Size: 459 MB | Duration: 0h 56m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

What's the difference between customer retention and customer loyalty? Loyalty is a symptom, and retention is the cause. In this course, customer strategy expert Noah Fleming shows how to develop a customer retention strategy that helps you keep your customers loyal. He shares the key ingredients for customer retention, including how to make customer follow-up meaningful, memorable, and personal. Plus, he explains how to properly use automation and technology for customer retention, and walks through a straightforward, practical customer retention process that you can implement in your own business.

Topics include:
* Key ingredients for world-class customer retention
* Calculating customer lifetime value
* Preventing customer loss
* Driving revenue growth through retention
* Identifying your most valuable customers
* Leveraging customer data
* Learning to observe behavioral changes
* Bringing back lost customers
* When and how to use automation


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Customer Retention


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