What's the difference between customer retention and customer loyalty? Loyalty is a symptom, and retention is the cause. In this course, customer strategy expert Noah Fleming shows how to develop a customer retention strategy that helps you keep your customers loyal. He shares the key ingredients for customer retention, including how to make customer follow-up meaningful, memorable, and personal. Plus, he explains how to properly use automation and technology for customer retention, and walks through a straightforward, practical customer retention process that you can implement in your own business.
Topics include: * Key ingredients for world-class customer retention * Calculating customer lifetime value * Preventing customer loss * Driving revenue growth through retention * Identifying your most valuable customers * Leveraging customer data * Learning to observe behavioral changes * Bringing back lost customers * When and how to use automation